Hi, I’m Vlad — Senior Product Designer originally from Ukraine and now based in the Netherlands.
I have 7+ years of experience designing user-centered, data-driven digital products for web and mobile platforms across SaaS, B2B, and B2C products in fintech, hospitality and e-mobility sectors. Skilled in end-to-end product design, from discovery to delivery, with a strong foundation in interaction design, information architecture, and visual design. Adept at cross-functional collaboration with product managers, engineers, and researchers to align user needs, business goals, and technical feasibility.
Product Designer — GreenFlux, Netherlands 🇳🇱
At GreenFlux, I design intuitive and scalable user experiences for a B2B e-mobility platform. I translate complex technical workflows into clear, user-friendly interfaces, and keep in close touch with users through regular onsite visits and online meetings. I actively involve developers in the design process, encouraging direct communication with users to build empathy and foster collaboration. Beyond the day-to-day design work, I promote UX awareness across the company by organising workshops.
Product Designer — citizenM, Netherlands 🇳🇱
I led the end-to-end design process, running workshops and design sprints to align stakeholders and drive innovation. I championed continuous user research and A/B testing, ensuring decisions were grounded in real-world insights. I built a scalable design system in Storybook, improving consistency and streamlining collaboration between design and engineering. I also played a key role in onboarding and mentoring new team members and contributed to recruitment efforts by shaping job profiles and interviewing candidates.
UX Designer — SoftServe, Ukraine 🇺🇦
While my time here was brief, I led complete design cycles — from research and prototyping to high-fidelity visuals. I partnered closely with business analysts to transform user stories into intuitive workflows and crafted detailed user flows and personas that guided the development process.
Product Designer — PrivatBank, Ukraine 🇺🇦
At Ukraine’s largest commercial bank, I created design for websites and mobile apps across multiple platforms. I balanced user needs with strict legal requirements in complex financial systems, introducing structured user interviews and usability testing into the workflow. I designed secure onboarding and transaction flows that enhanced both trust and usability for millions of customers nationwide.
UX Designer — Cleveroad, Ukraine 🇺🇦
I managed the end-to-end design of 5+ digital products across diverse industries. Working closely with developers, I ensured seamless handoffs and fostered transparent communication between clients and the product team to align goals and expectations.
Graphic Designer — Cleveroad, Ukraine 🇺🇦
This is where it all began. I crafted logos, icons, and infographics for branding and produced marketing materials and presentations that reinforced client brand identities.
When I’m not designing, you’ll probably find me experimenting in the kitchen, planning my next trip, or happily building (and occasionally rebuilding) elaborate LEGO sets. I’m married to my biggest supporter and share my home with a very opinionated cat named Figma, who regularly critiques my work by sitting directly on my keyboard.
